It all started in the late 80s, when Ken Kutaragi (Sony) offered a chip to help improve the sound quality of Nintendo...
He almost got fired for that, however, Sony’s president, Norio Ohga, recognized the potential of his idea and decided to support his intrapreneurial spirit.
Who had foreseen the transition from cartridges to CD-ROMs. Sony, with its proven experience in managing large file sizes through CD-ROM technology, was the ideal partner.
They wanted to maintain sole control over game licensing for the add-on, while Sony sought a share in the licensing profits and wanted their name on the console. Nintendo tried to work a way around this problem, but of course Sony refused.
Nintendo made a secret deal with Sony's arch-nemesis, Philips, leaving Sony executives surprised and blindsided, which ultimately led to the termination of the partnership at CES 1991.
They took a significant step by establishing Sony Computer Entertainment, with Kutaragi at the helm. Over the years, leading to the launch of the PlayStation, which truly marked a turning point.
Sony made a wise decision by making it easy for developers to create games for their console fostering a developer-friendly environment, the programming language C proved useful. It was more powerful and cheaper to produce, because CD-ROMs opened doors that were unfeasible in the cartridge market.
Nintendo made a monumental strategic error and even standing as a dominant force, it had unintentionally produced its most formidable rival, bringing in a new era of gaming that was characterized by the popularity of the PlayStation.
Long after the PlayStation's 20th century fate had been sealed, a prototype of the machine was sold at auction for US$360,000 in 2020. Its owner-at-auction said that he had been privately offered $1.2M for the device.
The industry is projected to continue growing, with an estimated market volume of $691.31 billion by 2029.